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How To Tweet: The Movie

The first video we posted from our meeting with Karen Gillespie Haeg focused on being open to trying new things, which is the first step toward being successful with social media. First, you have to get over any mental hurdles you have about what your goals are, what you want to share and why one would even bother sharing that information at all. But, beyond that, there is still the question of, “So, wait. How do I actually DO this?” Below is part II of our meeting with Karen, where we get into more details around how to actually use Twitter.

Karen is a practitioner at Spot Spa in Minneapolis, and new to Twitter. We talked to her about why keeping your tweets private isn’t a good idea, how to find followers (and people to follow) and whether Joan of Arc would have used Twitter. (Do you think she would have?)

A Heartwarming Tale of Internal Organs and Twitter by Sharyn Morrow

Today is the big day. A kidney transplant is happening in the Twin Cities this morning, thanks to twitter. Minneapolis musician/artist Chris Strouth had known about his illness for some time. In medical terminology it’s a mouthful. Though technically called IgA Nephropathy Strouth has dubbed his sickness “Harold.” It is a much less menacing name, but after one particularly disheartening visit to the Mayo Clinic Strouth discovered Harold had turned life-threatening. His first thought? To tweet what was happening. His message to his twitter account was brief, along the lines of “sh!t, I need a kidney.” He later followed up with a Facebook post. Before long over a dozen friends and contacts volunteered to be tested, to see if their tissue would match. Only one was a perfect match. The donor is a man who apparently likes squirrels, Strouth’s old acquaintance Scott Pakudaitis, whose latest status made me smile:

“At the hospital. Goodbye kidney hellooo pantslessness!”

Pakudaitis named his healthy kidney “William the Conqueror” and posted about it doing battle with Harold. I’ve been following these fine gentlemen on twitter and watching events unfold has been uplifting, to say the least. I wish them both speedy recoveries after today’s surgeries. And to anyone who doubts the power of social networking, not only can it be life changing, it can be life saving.


Sharyn Morrow is an end-user support specialist at Clockwork Active Media Systems with a long history of helping people get the most out of the web, and web tools, with a minimum amount of frustration.

Follow her on Twitter: massdistraction


[cross posted on the Clockwork blog]

Giving Thanks In National Adoption Month

Thanksgiving sends us all through the same exercise – we think about those things for which we are most thankful.  Generally, the first thing that comes to mind is one’s family.  Families are a great gift and the people that make home feel like home.  November is also National Adoption Month so it seems only logical that I should share with you my story – the one in which I was lucky enough to create what is now my family with more than a little help from technology and early social media.  Just maybe what I share here will be of some help or comfort to someone who may stumble upon this post and find in it a little nugget of hope when they need it most.

Adoption is a very personal decision.  I think those people on the outside of it make assumptions about why people decide to adopt.  But those assumptions are generally a pretty narrow view of reality.  In truth, some people just know that adoption is the path for them.  I have always been one of those people.  I always knew I’d be a parent, but I never felt any sort of compelling urge to give birth.  Adoption is one of those subjects that exists in the periphery of cultural consciousness until you decide that you want to pursue it.  Once you are serious about becoming a parent via adoption, a whole subculture starts to reveal itself to you.  But not without a pretty significant amount of investigation.   Thankfully, when I began my journey, I was already very familiar with the internet.  Unfortunately, the adoption industry had not yet caught up to technology and was slow to adopt new channels of communication.  At the time I started I was able to research adoption agencies through newsgroups.  (Remember those?  Newsgroups?) I’d hear about one, and then I’d search various adoption newsgroups for people with experience with the agency.  Then I’d make contact with those people and, if it made sense, follow up with contact with the agency itself.  Let’s put this in context, I started this process over 9 years ago and it took me six years to find my son.   The web was still a less than effective way to really find and connect with resources in a way that really moved the process forward.  But for me it was a little different.  I was a blogger.

When we talk about Social Media, the Geek Girls try to point out the value of blogs and bloggers as community builders and mechanisms for two-way dialogue.  In a world where Facebook is the social tool dujour, and Twitter is Facebook’s cooler, thinner younger sibling, blogs tend to get dismissed as less than social and certainly not as powerful for creating connections.  But my story suggests otherwise.  My blog was where I chronicled not so much the boring adoption journey itself, but my emotional response to a process that really isn’t very forgiving of emotion.  See adoption is a lot about preparation, anticipation, anxiety, hope, disappointment, grief and, if everything finally comes together, ultimately its about celebration.  Being embroiled in the adoption process (read: bureaucracy) for six years meant quite a few blog posts about this crazy range of emotions.  I don’t need to recap all of it here, but I will tell you that we started pursuing international adoption, which has it’s own set of complications associated with it.  We accepted and lost two referrals (a referral is a child in adoption speak) about 18 months apart (this was after waiting over a year for the first referral).  Those children just disappeared into the ether that is that process. With the international thing no one ever tells you where the referrals go — they are just gone.  We switched agencies three times.  We transitioned from international to domestic in shifting from one agency to the next.  Each comes with its own set of fears.  International is expensive and the process can be long and disappointing, depending on the country.  But with domestic adoption there is the fear of the first mom changing her mind or the first dad not really being on board.  Nothing worthwhile is ever easy though, right?  As I moved along this path I talked about it on my personal blog.  And the craziest thing started to happen.  I started to meet people who were rooting for me, or who were also embroiled in the adoption conundrum, or people that had been victorious and were wise, experienced parents of adopted children.  A real dialogue and a real community of supportive humans started to emerge and they stayed with me through the entire ordeal.

I blogged when I was confused by paperwork.  I blogged when we got our first referral.  I blogged when I lost sleep and when that referral drifted away, when the invitation to travel to another country never came and when our adoption agency dealt with some shady issues.  I blogged over my frustration with the wait and the silence and with people who popped out babies one after the other.  I wasn’t really doing it for anyone else.  I didn’t expect anyone would care or be moved to return to my site or participate in the discussion.  I just needed to say what I had to say and my blog was that outlet.  But people were reading and they did care and they were participating.  It was single people, married people, straight and gay, moms and dads, grandparents. People who wanted kids.  People who didn’t.  Families immersed in the adoption quagmire.  I was humbled and grateful for every blog comment, every email, every new friend or acquaintance.  They kept me hopeful on those days when I had no other reason to be.  And six years into it, when I was ready to give up hope, I wrote a blog post in response to a woman who, when suffering from mental illness, threw her twin babies into the Mississippi river.  I wrote her a letter, actually.  Her and anyone like her that was struggling.  It wasn’t really for her or them.  It was for me.  It was my inner dialogue coming out and I published it for the world.  I begged her and anyone like her to please please consider me.  Not ‘me’ per se.  But us – all of us in that place – that limbo between wanting a child and having a child.  That place that is a cloud of confusion and desperation and hopefulness.  That letter, that personal plea, that prayer moved my little community into a conversation I can’t really describe.  Suddenly I was receiving emails with suggestions for immediate action that I should take.  People who’d had luck with one angle or another were sharing their secrets and I was determining which to pursue. 

I moved again into the breach with renewed energy and a feeling that this would be my last great effort at reaching out and trying to find my family.  One suggestion was an aggregated list managed by a woman who collected crisis situations from all over the country.  So instead of aligning with an agency, I would be choosing to pursue individual situations.  I don’t want to get into the mechanics of the adoption process, that’s not what this post is about.  But, suffice it to say, these people in my online community altered my perception of what was possible and when I decided to think absolutely outside of my comfort zone and pursue these various options, things started to happen.  I followed up on a couple of crisis situations, which led me to a conversation with an adoption coordinator who remembered me months later when a woman came to them looking for a family just like ours.  We were interviewed by the first mom and her family, we ultimately met them and grew to care very deeply for them.  In July of 2006 my son was born and we took him home 48 hours later.  When I am asked if the wait was worth it I always answer in the affirmative.  Because now that I know him, I know why we had to wait.  It was for him.  He is exactly who we were supposed to meet.  He is our family. 

Why is this a Geek Girls post?  Why have I decided to share this today?  Because with all of this talk of social media and the miracle that it is for business (I use the word ‘miracle’ facetiously) and personal branding, at the end of the day these are human interactions.  It is our humanity that moves the needle forward – a little at a time.  With all of our tweets and status updates, pictures and connections, I want us to recognize that ‘transparency’ is just a buzz word.  What we really want is honesty and authenticity and humanity and, even a little vulnerability.  We are not connecting because we are fabulous.  We are connecting because we are real.  We are flawed.  We NEED each other.  We learn and grow from and support each other.  We challenge each other.  The tools have changed.  There is more possibility for connection.  The conversations might be bigger.  But we are still perfectly imperfect humans. 

On this Thanksgiving I am thankful for my family.  My bright shining light – my boy.  His first mom and dad and the gift they gave us.  And all of the lovely, far-away people on the internet who never let me lose hope, who gave me energy and ideas, and ultimately (whether they know it or not) led me to my son.  Happy Thanksgiving.

———

*Note:  this post is not meant to be representative of the adoption process in any way.  It merely reflects my experience with it.  Every experience is different.  Adoption is a worthy, worthwhile pursuit and I wouldn’t change a thing about the path that lead me to my son. 

Additional Resources

National Adoption Day

Adopting.org

Adoption.com

I’ll Tweet If I Can Touch You

A couple of weeks ago we were over at Spot Spa in NE Minneapolis talking to their practitioners about how social media. While there, we met Karen Gillespie Haeg, one of Spot Spa’s body workers.

As a Twitter virgin, and a person who’s admittedly not great at self-promotion, she had no idea how she could use something like Twitter in her daily life. Ever the knowledge-sharing Geek Girl, Nancy invited Karen back to the Clockwork offices for a lesson. Karen agreed, with one condition: if Karen learned Twitter, Nancy had to get a cranial sacral treatment. Now to some this may seem like a win-win, but not for Nancy, who let her distaste for being touched slip.

What happened during that lesson is documented below. Enjoy!

 

The Five-Minute Guide to Google Alerts

If you’re not already using Google Alerts, you should start. Now. Google Alerts is an easy (and free) way to monitor news articles, blogs, videos, and other media.

We often say you can’t afford not to listen online, and Google Alerts is just another tool to help. With that, here is the Geek Girls Guide to Google Alerts:

1. Delivery Method
We start with the end only so you know where all of this is headed, and can think about how — and how often — you are going to want to monitor particular search terms. You can choose to have the alerts delivered to an email address (either as-it-happens, once a day, or once a week); or you can have the alerts delivered to an RSS feed (as-it-happens). If you want the alerts delivered by an RSS feed and don’t already have one set up, you can read the three part series on how to get started with RSS. You can go ahead and do that. We’ll wait here.

Okay, let’s move on.

2. Brainstorm Words & Phrases
This is where you need to put your thinking cap on.

First, get creative: if you’re monitoring mentions of your own name (which we highly recommend) don’t just set up an alert for your first and last name. Do you need one for your maiden name? A common misspelling? What about monitoring for close relatives’ names? (You think Meghan doesn’t have a Google Alert for her husband’s name? She totally does!)

If you’re monitoring for a business, put in your “official” name but also any common misspellings, or commonly-used shortnames. Put in industry keywords that you want to keep an eye on to help reveal industry content that you can comment on, blog about, or just be aware of.

Second, get picky: We suggest only searching for one term at a time, and if your term has more than one word make sure to put the words in quotes. Here’s what we mean: we monitor “geek girls guide” but not “geek girls.” Geek girls on its own is too generic and we end up with too many unrelated things.

While the full name of the company we work for is Clockwork Active Media Systems, lots of people just call it Clockwork. But, if we monitor “Clockwork” we get a TON of unrelated content, including lots and lots and LOTS of stuff about the movie, A Clockwork Orange.

Google has excellent tips on how to set up good searches (which applies to alerts as well):

  • Basic search tips: Including tips on how to use search-friendly phrases (which may be different from the human-friendly version).
  • More search help: This includes information on how to exclude terms. Remember my Clockwork vs. A Clockwork Orange example? One of the terms we monitor is “Clockwork -orange” which filters out a lot of the stuff we don’t want to see.

3. Get Alerts!

Go to google.com/alerts and enter the terms you would like to set up alerts for.

For each term or phrase, choose the type of results you want. These include: blogs, news, web, groups, videos, and comprehensive. We almost always choose comprehensive because we want to see as many results from as many sources as possible.

If you are choosing to have your alerts delivered to an email address you will need to enter that email address (if you’re logged into Google your email should already be there). Additionally, you will need to choose how often you would like to receive emails: as-it-happens, once a day, or once a week.

If you choose to have alerts delivered through a feed, the “how often” will automatically be as-it-happens.

Your frequency choices for each term or phrase will likely be different. You may want an alert about your own name as-it-happens, but only need to see an industry alert once a week. You can always change this later if you find that you’re being alerted too often or not enough for a particular term. Start somewhere, and tweak as you go.

4. Managing & Refining
If you are monitoring something with a specific end date (like an event) or things change (you break up with that boyfriend you’re monitoring), you might want to delete an alert eventually. From the Google Alerts main page you can click “Manage Alerts” and you will be taken to an admin section. To delete an alert simply click the check box and then click delete.

If a term starts making your mailbox overflow you might want to change the frequency or delivery method, or tweak the search terms if the results are not crisp enough. From the the admin section mentioned above, click “edit”, change any of the parameters, then save your changes. Boom.

5. Celebrate
Congrats! Do a little dance; you have now set up Google Alerts to help you monitor the ebbs and flows of the social media sea.

One note: Google Alerts won’t catch all tweets, so we advise setting up Twitter monitoring systems as well. To learn how to do that, read our Five-Minute Guide to Twitter Monitoring.

Best of luck! Let us know how it goes.

Good Enough

This morning at the Clockwork kitchen table, Marty and I had an argument centering around the Flip camera. It went something like this:

Me: I want a Flip.
Marty: Why? They suck.
Me: You sound like my husband! You guys are A/V snobs.
Marty: No, we’re not. We just don’t like things that suck.
Me: Yeah, but it’s fast and easy!
Marty: But it SUCKS.
Me: So WHAT? IT’S EASY!
Marty: Shut up.
Me: No, YOU shut up.
Kjrsten: Here, I had a Flip in my desk drawer. You can have it if the two of you promise to shut up.

One of the points I was trying to make as Marty and I were talking was one that Wired perfectly summed up in their recent article, The Good Enough Revolution:

“We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect. These changes run so deep and wide, they’re actually altering what we mean when we describe a product as ‘high-quality.’

And it’s happening everywhere. As more sectors connect to the digital world, from medicine to the military, they too are seeing the rise of Good Enough tools like the Flip. Suddenly what seemed perfect is anything but, and products that appear mediocre at first glance are often the perfect fit.”

Marty objects to the Flip for the same reason my husband does: because the video output is not that great. It could be so much better.

What they fail to understand are the motivations of people like me (whom Flip is presumably targeting): for us, it isn’t a choice between taking crummy video (with a Flip) and good video (with some other device). The choice is between capturing a moment on a dead-simple device, or not capturing it at all. Between sharing videos often (because we can plug the USB device into our machine at a moment’s notice) or sharing them rarely — or not at all (because it’s a hassle getting out the right cord).

So, while the Flip is offensive to people who know how much better it could be, it’s perfect for people who — above all else — just want something simple. (And, frankly, I recently made a video that ended up being half-shot on my Panasonic DMC-TZ5 and half-shot on Nancy’s Flip. The Flip portion has better audio and the video, while a bit lower in quality, is not offensive to the eyes AT ALL. Most importantly, IT GOT THE JOB DONE.)

It’s not like I’m a Luddite. I love technology. But, I also love things that are easy. And, whether you love or hate the Flip (or its output) you can’t argue that it’s easy as hell to use.

The Wired article is a fascinating look at how and when we value “good enough” over “the best” or “most featureful.” For those of us who develop web sites, software and other applications, this is a crucial phenomenon to understand. At what point do we give our users so many options that they can’t deal with it and retreat to something simpler that feels better, easier and less overwhelming?

Another perfect example: Craiglist (also featured in the same issues of Wired). The thing is ugly and clunky, and yet it is the first place I go when I need to buy or sell something. Because IT GETS THE JOB DONE. Wired asked designers to re-imagine Craigslist with a “better” design and you know what? With one exception (the one by SimpleScott who noted, “Why fix what isn’t broken?”), I wouldn’t use any of the versions presented. Better? Perhaps. But, somehow, in getting “better” they lost what it was that made it work in the first place.

[cross-posted on the Clockwork blog]

The New Face of Networking

 Recently a financial services provider for Clockwork (the Geek Girls have day jobs at Clockwork) sent a note asking us where we network for business.  I assume our contact was hoping to meet other small business owners like us and thinking that attending such events would be the best way to do that.  Without thinking I started to answer, but it was tougher than I thought to come up with any kind of meaningful list of networking events that I attend regularly to connect with business contacts. I stopped trying and simply responded that the majority of significant connections I’ve made over the last few years have been made via social networking.  In fact, I had tweeted only days prior that I was struggling with a particular experience with this financial services provider and, while I received several responses from competitors, I heard nothing from anyone from the brand itself.  It was unfortunate, actually, because this is no small brand.  In fact it’s huge.  The idea that they seem to have a very minimal (if they have one at all) social marketing presence seems sort of backwards. 

Later that day I did an informational interview with a freelancer looking to make new business connections for new work.  While discussing her desire to find new opportunities and people in my network with whom I could connect her, I asked the question, ‘What are you doing with social?’  She responded by admitting, as so many people do, that she didn’t really see the usefulness of it — especially Twitter.  I suggested that Twitter might actually be a very valuable tool in her quest for connections because, via Twitter, she’d have access to people she never would have opportunity to meet in any other setting.

Both of these conversations got me thinking about how some business and professional individuals still view social media.  They see it as too much ‘social’, there’s not enough business value.  The Geek Girls always say that we’re not here to sell our readers on social media.  But I would suggest that those among you who still think it’s mostly fluff, might want to look start ‘listening’.  Tune in to those people on Twitter that you know and respect in a professional capacity and then start to leverage their networks.  See who they follow and start listening to more peripheral conversations.  If you’re curious you should know that Twitter doesn’t work like Facebook because you can follow just about anyone.  And if you decide to participate you have that option, as long as you are contributing in a relevant, authentic way.  In essence, you can leverage your contacts’ networks to determine those among them that could be beneficial for you to know and, ultimately, introduce yourself to them and participate in conversations with them.  It requires an investment of time and attention.  But the opportunity is not insignificant. 

When the Geek Girls are out talking to people about technology and social media I often talk about how we have opportunities to be better friends because of the connections social networks have enabled for us.  I know that I am a better friend because of what these services bring to my relationships.  Life is busy.  Being a mom and a professional and a person with interests, social networks have allowed me to connect and reconnect with my friends on my terms.  It may be late at night, I might be exhausted or in my pajamas, but I can make contact with my friends, catch up on their lives and their families and the things that are important to them, and remind them again that I care and I’m here.  But these sorts of interactions are not reserved for our personal lives only.  We can also make and foster new connections for business.  And I would suggest that business networking is equally as difficult for some in real life for some of the same reasons.  Using a tool like Twitter gives us access to people we need on our terms.  We can learn from them, converse with them, make an impression on them, perhaps even influence them, all on our own time and our own terms.  Perhaps even late at night in our pajamas.

I can join and participate in my professional associations, but my free time is so rare and so valuable that the events they produce really have to provide some serious value.   Getting a babysitter or coordinating with the rest of my family or sacrificing family time or the time I need to actually get my work done are all difficult prospects.  I am not alone.  Most people I know are very selective about the traditional networking and continuing education events they attend.  But when you consider the potential that social media offers, suddenly you’re confronted with the idea that there are now, for the first time ever, far fewer than six degrees separating each of us from just about anybody. 

Don’t get me wrong, the Geek Girl’s also say that, whether you’re a brand trying to have a presence for social marketing, or a person trying to engage with friends, family or professional connections, we do not recommend that social networks take the place of real-time interaction.  Social media is ‘in addition to’, not ‘instead of’.  But wow, the potential for access and first contact is huge.  Where you go from there is up to you.  Don’t discount this social revolution on the web.  It’s moving like this because there really is something to it.  My recommendation is — start listening and see what you hear.  And, if you’re the financial services provider I mention earlier in this post — call me.  I’ve got a few tips for you.

Where Does Content Come From?

I am a horrible client.  I am one of those people who finds myself prefacing many conversations with ‘do as I say, not as I do.’  Recently, when discussing the content needs for a client’s website, we were addressing the elephant in the room — the logical reason for a blog for their business, the potential for real contribution to an industry dialogue, and their feeling of overwhelm when confronted by the responsibility of creating that much content.  They aren’t alone.  I hear this every day, from clients in every industry who want to take advantage of the fluidity of the web, and the new channels for communicating a message. But the idea of committing to regular blog entries, or having to think of interesting ideas that often, just leaves them stymied.  And believe me, I get it.  I get overwhelmed with the responsibility of my work, my life and then, on top of all of that, this blog.  Life is overwhelming.  Being interesting is just not easy.  So I thought I’d share with you what I share with clients — just a few inspirational pointers to help get you started down the path to creating compelling (relatively speaking) content.

This thing that is happening on the web right now with Social Media has everybody talking because there is a lot to talk about.  All of the connections and conversations and industries and ideas are exciting to watch and to learn from and to participate in. You can start by listening in on your industry or those conversations that touch on topics around which you feel passionately and find room for your own voice.  I try to encourage clients to participate in the dialogue because, quite simply — that is content.  Respond to conversations that are already happening.  Bring them back to your blog and take a position.  Whatever it is – whether you agree or disagree–your contribution adds richness to the discussion.  I think people often believe they need to comment on a blog post or article and that must be the end of their interaction with the material.  Really, there’s nothing wrong with taking it home and expanding on your comment, your opinion, your reaction to the piece and encouraging others to do the same.  Participating in conversations that are already happening will also expand your network, or potentially establish your voice as that of an industry expert.

I have one client who is, for all intents and purposes, a teacher or business coach.  This particular person interacts with large audiences of people in classroom settings every single day.  And she’s exceedingly passionate about the work that she does because, in her mind, and based on quantified data, she’s changing these businesses for the better.  But the very thought of blogging adds yet another thing to her mile-long list and that is one thing too many.  Here’s the deal – oftentimes you ARE your content.  You’re creating content every day in your engagement with your clients and customers.  Find ways to capture and share easily digested pieces of that on your blog.  In her case a Flip Camera is an easy, affordable way to not only capture clips of the work she’s doing, but also to tap into her audience for their reactions and response to what they learned.  One session with a live audience could potentially fuel many blog posts with rich and engaging content. Taking some video every time means she’ll build a really resource-rich library that could prove a real asset to her blog and her company.

There are even simpler ways to address the content dilemma.  Talk to the people around you, the people you work with, perhaps,  and brainstorm topics that you think need to be tackled.  Talk to your audience — what are their expectations?  Ask them for feedback, questions, contributions.  Invite other industry leaders to guest post on your blog.  Distribute responsibility for content topics across your organization.  Don’t try to manage the overwhelm alone.  Talking to people plants the seeds of content.  That is the first step. 

Let me be clear — this post is not at all a guide around content strategy.  There are additional considerations that I’ve not touched here.  But I am suggesting that you needn’t be overwhelmed to the point of silence by your need for content.  It just requires a shift in thinking about what constitutes good content and where we get our inspiration.  At the end of the day, if you love what you do and you are willing to talk about it and share your passion and just plain participate — you’ve got yourself some content.

What the Hashtag?

One of the hardest things to explain to people who are unfamiliar with Twitter is hashtags. Many things about Twitter are not immediately self-evident, and hashtags are one of them.

What Are Hashtags?

The simplest way to explain hashtags is that they are a way to categorize a particular tweet.

The name hashtag combines the notion of tagging (using a word or phrase to categorize something) with the hash symbol (#). (I don’t know about you, but I always call that symbol a pound sign. I’m thinkng of starting a campaign to rename hashtags to poundtags. Anybody with me?)

If you are reading a tweet with a hashtag, the hashtag will be a link. Clicking that link will take you to the search page for that hashtag.

Who creates them?

Anyone can create a hashtag. It’s anarchy! The company I work for uses the hashtag #clockwork whenever we tweet about work, but other people in the world also sometimes use that hashtag to tweet about a Jiu Jitsu studio in NYC, or the movie A Clockwork Orange. So, even if you start using a hashtag someone else may start using it, too. (Or, they may already be using it. The only way to find out is to search for the hashtag and see if it’s already in use.)

How do you find them?

Sometimes, events that you attend will print the hashtag in the brochure. Sometimes, someone will create a hashtag that gets so popular it becomes a “trending topic” on Twitter. Sometimes, you might just see a hashtag in a friend’s tweets.

What does each hashtag mean?

One of my co-workers just sent me this amazingly cool site, http://wthashtag.com, which crowdsources what hashtags mean. This is fantastic because, since anyone can create a hashtag, a central directory of what each hashtag means has never existed. And because anyone can create one at any time, this approach of asking the public what they each mean is the only way it can be realistically managed.

If you see a hashtag and wonder what it’s for, this site can help you find out. If you start a new hashtag, you can add more information about it here for other people to discover.

How can you use them?

This is where it gets really interesting. Hashtags can be used in a bunch of interesting ways:

Industry Chats: People in the same industry, who are interested in a group conversation, sometimes start up a hashtag and have people meet at a certain date and time to talk about something. Kind of a like a big chatroom, but using Twitter instead of instant messenger. Some examples include #journchat (a PR discussion group on Monday nights), #blogchat (a blogging discussion group on Sunday nights) and #behindthefirewall (a group that discusses how social media is being used inside of corporations).

Events: I’ll use the recent MIMA Summit as an example: everyone who was tweeting about that event used the hashtag #mimasummit. If I want to see tweets that are only related to the MIMA Summit, I can use search.twitter.com and follow all tweets that contain that hashtag.

What’s interesting about hashtags for events is that they can be used both for those at the event, and for those that couldn’t attend. For those at the event, hashtagged tweets can be a way to keep up with breaking news at the event (“Session 1 is canceled” or “We know wi-fi is slow, we’re working on it now.”). For those not attending, it can be a way to listen in on what’s happening and participate from afar. At some events, you can submit questions to the speaker via Twitter and a person acting as a “Twitterhost” will pass the questions along.

Sometimes, as is the case with #mimasummit, people use the hashtags for days and weeks after the event is over to share follow-up articles, blog posts, and videos.

Companies/Organizations: I also mentioned the #clockwork hashtag earlier. Using Twitter’s API (application-programming interface) we created a custom search that appears on our homepage (the custom search allows us to filter out those other, non-related tweets that also happen to use our hashtag).

Fans and practitioners of David Allen’s Getting Things Done methodology use #gtd for any of their tweets that relate to that topic.

To Make a Statement: The other day, I got irritated with a conversation that was happening where working and at-home moms were being pitted against each other. I decided to start an #endmommywars hashtag, for no reason other than to give people a spot to voice their support for each other. This happens all the time with causes big and small.

For Fun/Entertainment: On Friday, someone started a hashtag meme #oneletteroffmovies. People were tweeting funny movie titles that were just one letter off. Like my contribution, My Big Fat Geek Wedding. Totally pointless, but entertaining. My husband and I were reading the submissions together on Friday night, laughing and trying to think of our own.

There are also hashtags for #MusicMonday (to share music suggestions), #FollowFriday and #Women2Follow (where you can suggest that other people follow someone whom you find interesting).

To Be Clever: The final way that people use hashtags is to add a funny, sarcastic sidebar comment to their tweet. As in, “I just changed my 1,000th diaper. #mylifeisglamorous”.

Spammers: It just wouldn’t be the Internet if spammers didn’t figure out how to ruin everyone’s good time. Depending on the popularity of the topic you’re following, you’ll often see unrelated tweets that contain the hashtag (and often a few others). That’s just spammers trying to get attention from unsuspecting Twitterers by dropping trending topics and hashtags into their spam tweets. Sad, but true.

So now you know. As you are tweeting, hashtags allow you to categorize those tweets. As a person who is reading tweets, hashtags provide a way to filter the overwhelming universe of tweets into a more manageable set of only those you are interested in at that moment. Looking through tweets related to a given hashtag can also be a great way to find interesting new people to follow on Twitter.

Feel like getting your feet wet with hashtags? Add #geekgirlsguide to your tweet, and we’ll see it. (Or just try #myfirsthashtag — it won’t hurt anyone!)

Hashtags?! I Still Can’t Figure Out What Twitter Is For!

If you need more Twitter 101, check out these other articles we’ve written:

#endmommywars

While issues around being a working mom aren’t what Geek Girls Guide was created for, they are related. And today I read a something that I cannot let go unanswered.

A prominent mommy blogger (who I’ll refer to as MB) appeared on a national talk show on 10/14. I refuse to say who she is, or what the show is, because I don’t want to give them any more attention. Mainly because I think both parties are guilty of sensationalizing the working vs. stay-at-home moms issue for their own personal gain.

Here’s the gist of MB’s argument (as quoted in Huffington Post on October 14th), “I wouldn’t outsource loving my husband, why would I outsource loving my kids?”

I have big, stankin’ problems with this statement, and with the way in which it was presented. Let’s begin the rant, shall we?

The Argument

  • MB’s statement reduces the role of women (whether they work, or stay at home) to nurturing their children and servicing their husband. While I embrace both roles, I’d like to think that women have more to contribute to the world than that.
  • The argument makes no mention of the role of fathers in nurturing, raising and loving children. She claims that she stated that fathers can stay home with kids, but that was edited out. Even so, why do moms who choose to work suffer her ire? Why is that any worse than fathers who “choose” to work?
  • She points out that her arguments are directed at moms who choose to work, not at those who have to. I fail to see how or why that disclaimer makes her argument okay. So, it’s okay if you work, as long as you don’t like it. What?!

My two cents is this: in general, people who find it necessary to criticize the decisions made by other people are doing it because they are insecure. In the case of moms, perhaps because they’re worried they made the wrong choice, whether that choice was working or staying home. Either way, it’s wrong: what’s right for my family may not be right for yours. Additionally, it’s foolish to assume that not working makes you a good mom, or that working makes you a bad one. This is akin to arguments I’ve seen assuming that breastfeeding makes you a good mom and using formula makes you a bad mom. Nonsense! Mind your own business, I say. (And, by the way, I nursed my daughter ’til she was 22 months and am still nursing my 13-month-old son. So, I’m a “bad mom” for working but a “good mom” for nursing. I guess I break even?)

My Story

I chose to have two children, and I chose to keep working. I’m comfortable with that choice, and I feel no need to disparage anyone who chose differently.

While getting ready to go back to work after having my first child, a dear friend told me, “In the first week or two, you’ll know. Your gut will either tell you that you need to stay home, or that it’s okay to stay at work.” She was right. The truth is, my gut told me that I love working. After having my second child, I helped institute a Babies @ Work program at my office, which I took advantage of until my son was 6 months old. He now spends days with his sister at a small home-based daycare near our home. Thanks to a husband who shares the parenting load, I feel great about going to work. I am lucky to work for a for a forward-thinking company that supports working parents, to have found a daycare provider that I trust, and to have a partner that shares in the parenting duties. Because of all that I can say, with confidence, that I am a good mom.

Here’s a link to a longer blog post I wrote about being a working mom in 2008.

Let’s Do Something

Working moms, at-home moms, working dads, at-home dads, employers and anyone else who cares: let’s have a positive show of force against this kind of small-minded, sexist thinking and not reward those who choose to perpetuate it with undue attention.

It’s so unproductive to reduce this argument to mom vs. mom, and I want to respond to this with something positive. I want this judgment between working and at-home moms to cease.

If you agree, take action:

  • If you use Twitter, tweet about it this the hashtag #endmommywars — I don’t care if you mention me, or link to this blog post — maybe just tweet why you love working, or love staying at home and tag it. Let’s raise our voices in support of each other.
  • If you have a Flickr account, post a picture of you with your kids and tag it with endmommywars (or send it to me and I’ll post it for you).
  • If you have a blog, please post your own story: why you work, or why you stay at home, and why that’s the right decision for you. Post a link here in the comments, or tweet it with the hashtag. I will try to read every one.
  • Or, add your thoughts to the comments here. These are just the thoughts of one pissed off working mom. I welcome thoughts and analysis from anyone else who wants to chime in.
  • I’m going to try to pull together some video responses, too. If you have the time and the technology, please record a video with your thoughts on this.

Let’s stop this silliness, everyone!

Thanks for listening.